
Paul Christopher Abrams
Don't repeat keywords If your application is called "Photo collage," don't repeat the keywords "photo" and "collage" in the list, since they will already be optimized by appearing in the name of your App, instead, use other words that could define its functionalities.


Paul Christopher Abrams
Don't use spaces, use commas This is a very common mistake. Due to the fear that the App Store will read keywords as a single giant, meaningless word, some developers use spaces and commas to separate words. This is unnecessary, and reduces the number of characters you can use. The App Store algorithm reads spaces and commas as separators. So, the next time you're filling in the keyword field, instead of typing "sport, fitness, running", type "sport,fitness,running".


Paul Christopher Abrams