Paul Christopher Abrams

Don't repeat keywords If your application is called "Photo collage," don't repeat the keywords "photo" and "collage" in the list, since they will already be optimized by appearing in the name of your App, instead, use other words that could define its functionalities.

Paul Christopher Abrams

Don't use spaces, use commas This is a very common mistake. Due to the fear that the App Store will read keywords as a single giant, meaningless word, some developers use spaces and commas to separate words. This is unnecessary, and reduces the number of characters you can use. The App Store algorithm reads spaces and commas as separators. So, the next time you're filling in the keyword field, instead of typing "sport, fitness, running", type "sport,fitness,running".

Paul Christopher Abrams

One of the most important moments when launching your App on the market is the choice of keywords so that your users can easily find it and download it from the App Store. Since the App Store's search engine does not scan the Apps description, you can only work with a 100-character field and the application's own name. Do not complete these sections lightly, as to modify the keywords it is necessary to upload a new version, which will have to pass the usual revision process. Your application will only appear in the search results for the keywords and phrases present in those fields, so choosing one or the other can be a difficult decision to make. To help you in this task, we present you some tricks with which you will obtain the maximum performance of the keywords of your App.

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