Paul Christopher Abrams
MobileDevHQ mobiledevhqWith this tool we have again the search of keywords and the monitoring of the positions in the search results of the different stores, both iOS and Android. It also includes as functional the suggestion of keywords, ie, in addition to providing data on the list we upload, MobileDevHQ offers similar words that might be interesting for the App in question. You can analyze competitors and download reports and as with Sensor Tower, works internationally, not just in a couple of countries. also has access to the API and a feature called Algorithm sonar, which works so that you realize when there is a change in the algorithms that regulate the rankings of the search results and warns you when it detects it. Of all the ASO keyword tools that will be analyzed in this article, this is the only one that has this functionality. AppAnnie AnnieAppAnnie App allows you to search for interesting keywords, make a ranking of apps for which we are monitoring and also has rakings of apps by categories. It works internationally, allows downloading reports and analysis of competitors. also used the well-known "Visibility Score" and allows the export of data obtained. AppAnnie has joined the platform Distimo, analytical tool for apps that offers data not only on the apps we monitor but on the market, so the information we have is very extensive. In order to know the price of the paid version it is necessary to request a demo.
Paul Christopher Abrams
Sensor Tower sensor towerThis tool is one of the first that appeared and one of the most used today. It has the option of using it for free but only for one app, so if we want to use it for more than one, we must pay or remove the project and start another new one. It can be used as a keyword search engine, but it also ranks your app/s to find out where they are for each of the selected keywords. It can be used for both iOS and Android. Another interesting option of this tool is that it has the ability to do analysis between competitors and visibility. The cheapest paid version costs $79 and has a free 14-day trial. The paid version allows the use of the tool through the API. Search SearchMan As all the tools that we are going to talk about here, the possibility of doing a keyword search is included among its functionalities. However, what else can we get from this tool? In this case, there is no limit to the number of apps in the free version, but it only performs the analysis of 50 page views. Until relatively recently did not allow the use of the API but has just included it in its functionalities so it is closer to compete with Sensor Tower. It can analyze competitors even in the trial version and offers a ranking by categories and keywords. It has both free and paid versions ($25 per app) and supports both iOS and Android but is only valid for the United States and Japan. The paid version offers insights and daily reports, something interesting for the optimization of apps.
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Paul Christopher Abrams
KEYWORD TOOLS FOR ASO When selecting a keyword tool it is important to consider a multitude of factors. First of all, of course, the functionalities available, but also the price (if we are going to use a payment), the opinions of other users, ease of use, and so on. Another factor to take into account are the search engines that make the estimates and here we enter the world of Apps. It is not the same to perform a keyword search for a search engine such as Google.com than for an app store, such as Play Store. That said, the world of SEO tools for keyword search in SEO is quite well known but what about tools for ASO? Below we present the ASO tools for keyword search.
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