A nice easy reading, about how to succeed in clothing business, I listened to the book in audio.

At the age of 18, she was travelling around and looking for food in trash bins and stealing. When he was arrested a year later, she made a quick decision to put a stop to it. 

In 2006, she opened an eBay store called Nasty Gal Vintage, and in 2014 she ran a company worth over 100 millions of dollars and had a 4600-square-meter office in Los Angeles and 350 employees.

In her biography (which she does not call so herself), she speaks of how, in eight years, she changed from an unsettled anarchist, who ate food remains and wanted to crush the system, into a millionaire business woman. In her book, she wants to teach readers, how to learn from the mistakes of themselves and others, when to leave something and when to ask for more, to ask questions, and not blindly believe everything, when to follow the rules and when to create new rules.

There is some certain irony in life, because the writer created an internet business, because she wanted to work at home, alone. But the result was, that she is now talking to more people in one working day, than in the past during a month.

To begin with, she had nothing more than: free time, many friend requests from vintage vendors, some experience in photography, some good looking friends to use as models, and the ability to dig through old staff. For the first thing she bought a book, that taught to open a business in eBay, after which she started adding improvements to used clothes and selling them at internet auctions. When the sale was successful, she immediately went to look for clothes similar to the item sold. However, if the sale did not go, she did not buy any this kind of clothes. For an adrenaline addict like her, watching auctions offered a delightful satisfaction. For example, she bought 2 Chanel jackets from really old times, 8 dollars a piece, selling them at a starting with a price of 9.99 and selling off for more than 1,500 dollars. When buying old stuff from the used clothes stores, she always asked for discount, even if it meant getting 50 cents down, because every cent was counted.

She lived literally on top of the heap: she was working on her bed, which was covered with clothes and surrounded by packing materials, the boxes were insecurely on the mini stove, which in turn was on the mini refrigerator. At the same time, she didn't care about spending a 100 dollars a month at Starbucks, because he was not a miser, but economizing and calculating in her work, addicted to her business and to watching its growth. 

When she was`nt buying new items, she was at home and added new friends to MySpace, who got up to 60,000. She also had the software to add new friends, but she did it actually more by looking for some popular girls friends and adding only girls of certain age, who lived in certain cities and after adding 10 girls, she had to enter a code, that proved her to be a person, not spamming computer. Having  already tens of thousands of friends in MySpace, she directed them to her eBay store, making blog posts for every auction she had organized. She always answered the comments left on her page and treated her clients as good friends.

If models could not be hired, she started to wear her clothes as a model herself, observing that there would not be similar things on sail at the same time, in order to avoid competing with each other. She usually found her models in MySpace and brought them in a burger`s place to eat, in return for modelling. When taking pictures, she kept in mind the fact, that customers scroll quickly through tiny images and focus less than a fraction of a second on each, so that the tiny pictures would be somehow different from the others. As she set up all the items to be sold from head to toe, from hair to shoes, customers admitted, that when they went out in the evening and put their clothes on, they drew inspiration from Nasty Gal Vintage page. From there, being just a girl, sitting at home and having twenty clients, she found a freelance photographer, who was willing to take pictures for her, so she could now do the stylistics. The photographer could in return use these pictures in his portfolio, while Sophia found the models, the paces for photo shoots and the outfit, taking care of all the stylistics. 

But these were only the first steps to real success. If you want to know, what happened next, I recommend reading it or listening to an audio-version as I do, because so I can combine 2 things, I do every day - running and reading. Doing them separately, there would`nt be time for both. And as my work is on the phone and on the computer, as well as my beauty work, witch requires precision and constant eye effort,  listening to audio books is a great option for me.