For a new model of doing business and diplomacy. Tota Pulchra Association

For a new model of doing business and diplomacy. Tota Pulchra Association 

Wherever there is economic trade, the odds of war to break out are less likely. Frédéric Bastiat (Bayonne, 1801 — Rome, 1850), a French philosopher and economist of inspiration of liberal critics, taught: “si les marchandises ne traversent pas les frontières, les soldats le feront”, (When goods don’t cross borders, soldiers will).

He gave further developments to the fundamental doctrines (pronuntiata maiora) belonging to St. Thomas Aquinas and the philosophers of the School of Salamanca, by Huig de Groot (Ugo Grozio) and John Locke, anticipating thus the theories of the Austrian School of economics.

Today, in the global marketplace, fathoming the interplay between worlds, companies, and governments serves as a significant turning point for a successful strategy towards internationalization.

All these topics and diplomacy, at the service of the Italian and European productive fabric, were discussed last June 17th, during the “Business Diplomacy” event, organized on the occasion of its 10 first years of activity at the “Residenza di Ripetta” Congress Center, by the political consultancy company “Cui Prodest “- Political Intelligence, Public affairs, Lobbying.

The lecture was crowned with the prestigious patronage of the “American Chamber of Commerce in Italy” and the “Deutsch-Italienische-Heldskammer.” Enrico Letta, President of the “Italia ANSEAN” Association, Giulio Tremonti, President of “Aspen Institute Italia”, Marco Alberti (Enel), and Erwin Rauhe (Basf), President of the “Italian-German Chamber of Commerce” took part in the convention. Giuseppe Volpe, Managing Partner of “Cui prodest” was the moderator.

Many of the elites of the highest Italian government institutions were present in the room, as well as ambassadors, diplomatic staff and delegates of multinational companies. Jean Marie Gervais, Coadjutor Prefect of the Vatican Chapter and member of the press office of “Tota Pulchra Association, as a personal friend of Giuseppe Ciraolo, senior analyst of “Cui Prodest,” was accompanied by Simone Onori, interior designer, of the Tota Pulchra’s team.

However, we are currently suffering from a lack of competitiveness in the present diversity. As it happens, the new tariff barriers, uncontrolled mass communication phenomena, frequently complex relations between states and self-defeating regulations are the major diverging cause-and-effects of this process. Taken as a whole, they contrast with the challenges and opportunities that an increasingly global world is offering us.

Business Diplomacy, instead is a cure-all, the answer. It acts as an active business and peace driving force: where goods cross over, soldiers will not. A principle that we must not forget in the present confusion of souls.

27th August 2019, Article initially published by Tota Pulchra Association.                           English text provided: Per un modo nuovo di fare business e diplomazia. 

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